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Why do stars invest in virtual fashion?

solonenkovaolesyasolonenkovaolesya
KartRider: Drift Rep: 200
Posts: 3
Member
in Gameplay Discussion
May I ask for your opinion on a question that interests me? Why are celebrities and big brands investing in virtual fashion? We are seeing big name brands and celebrities starting to invest in virtual clothing and digital collections. I'm curious about the thinking behind this trend. After all, fashion has always been about creating unique pieces and virtual collections have no physical existence. Is this just a fashion hype or does this industry have real potential? And why, for example, do celebrities who can afford everything pay attention to virtual fashion? What do they want to get from such investments? It would be interesting to know your opinion!

Comments

  • serementserement
    KartRider: Drift Rep: 200
    Posts: 4
    Member
    Celebrities and big brands are investing in virtual fashion because this field offers unique opportunities for self-expression, as well as for an innovative approach to marketing and sales. Virtual fashion is not limited to physical objects, allowing for unique and unrestricted designs that can be used in digital spaces such as social media or the meta-universe. This approach allows brands to attract an audience that values exclusivity and innovation. In addition, virtual collections and NFTs (non-replaceable tokens) can be a great way for brands and celebrities to show their uniqueness and status. Not only do they minimize waste and reduce the need for real production, but they also create new business models. For example, celebrities like rapper Snoop Dogg and model Kylie Jenner have already started using NFT and virtual collections to create exclusive items for their fans. Virtual fashion allows brands and celebrities to stay on trend and promote their products in a new format. If you're curious about how NFTs are impacting the fashion industry and why it can be a worthwhile investment, check out this article: https://azbigmedia.com/lifestyle/fashion/how-nfts-are-impacting-the-apparel-industry/. It details how NFT and virtual fashion are changing the apparel market and why many brands and celebrities are investing in this area.
  • michael28bakermichael28baker
    KartRider: Drift Rep: 200
    Posts: 3
    Member
    Virtual fashion is certainly something new. I think celebrities are investing in it as a trend to stay relevant in the eyes of a youthful audience that is actively using digital platforms. Virtual fashion gives them the opportunity to be more creative and stand out. While I personally don't really understand how it all works, I think it's just a way for brands to be at the peak of the hype. However, we'll see how this develops in the future.
  • karenkaren
    Post: 1
    Member
    Celebrities and big brands invest in virtual fashion because it expands their digital presence, offers exclusivity, supports sustainability, and creates new revenue streams. With the rise of platforms like SnapTube PC, digital fashion is becoming more accessible and widely shared, engaging younger audiences in the metaverse and gaming spaces. It’s a strategic move to stay ahead in both fashion and technology.